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Nurture Privacy Policy and Consumer Health Data Notice

Effective Date: July 1, 2026 Last Updated: August 1, 2026

Nurture is built for deeply personal moments, including pregnancy, trying to conceive, postpartum recovery, infant care, and early parenthood. We treat the information you share with us as sensitive.

This Privacy Policy and Consumer Health Data Notice explains how Nurture Labs LLC, a New Jersey limited liability company (“Nurture,” “we,” “us,” or “our”) collects, uses, discloses, retains, and protects personal information when you use the Nurture app, website, AI companion, and related services (collectively, the “Services”).

This Policy also serves as Nurture’s Consumer Health Data Privacy Policy for purposes of applicable consumer-health-data laws.

1. Key privacy commitments

Nurture is designed around the following commitments:

• We do not sell your personal information or consumer health data.
• We do not use your health data, reproductive data, baby-tracking data, conversations, memories, photos, videos, or voice recordings for targeted advertising.
• We do not allow advertisers to use your health data to target you.
• We do not use your identifiable conversations, memories, health data, or media to train general-purpose AI models or models made available to other customers.
• We use service providers only to help us provide, secure, support, and operate Nurture under contractual restrictions.
• You can request access to, correction of, export of, or deletion of your personal information, subject to applicable law.
• You can view, edit, and delete memories within Nurture where that functionality is available.

2. Who we are and how to contact us

The controller of your personal information is:

Nurture Labs LLC Email: Email: hello@nurtureapp.ai Support: hello@nurtureapp.ai

For privacy requests, contact us through the in-app Privacy & Security center (Settings > Privacy & Security) or email hello@nurtureapp.ai.

3. Scope of this Policy

This Policy applies to information we collect through the Services and in communications with you about the Services.

This Policy does not apply to third-party websites, applications, services, or products that you may access through Nurture. Those third parties have their own privacy policies.

Nurture is currently offered only to users located in the United States. We do not target or offer the Services to users in the European Economic Area, the United Kingdom, or other regions; if that changes, we will add the required jurisdiction-specific disclosures before launch.

4. Information we collect

We collect information you provide directly, information generated through your use of the Services, and information from permitted integrations you choose to connect.

A. Account and profile information

This may include:

• name;
• email address;
• account identifier;
• sign-in provider identifier;
• profile photo, if you choose to provide one;
• pregnancy, postpartum, trying-to-conceive, parenting, or other journey details;
• due date, baby’s birth date, or other dates you choose to enter;
• settings, preferences, communication preferences, and measurement-unit preferences.

B. Health, reproductive, wellness, and baby-related information

This may include information you enter or choose to share about:

• pregnancy, postpartum recovery, trying to conceive, fertility, menstrual-cycle, symptoms, mood, sleep, feeding, pumping, diapering, growth, milestones, medications, appointments, and wellness experiences;
• your child or dependent, including age, feeding, sleep, diaper, growth, milestone, and care information;
• health goals, body-related information, and information you discuss with Nurture;
• information imported from Apple Health or another integration you choose to connect.

This information may be considered “consumer health data,” “sensitive personal information,” or similar protected information under applicable law.

C. Conversations, memories, journal entries, and AI interactions

This may include:

• messages, prompts, questions, responses, and feedback;
• memories you choose to save or allow Nurture to save;
• voice-journal recordings and transcripts, if you use voice features;
• action history, including reminders, suggested tasks, and actions you ask Nurture to prepare or perform;
• information inferred or summarized from your User Content solely to provide the Services, such as a summary of a preference or a memory you have approved or allowed Nurture to retain.

D. Photos, videos, audio, and generated media

If you choose to use media features, we may collect:

• photos, videos, audio recordings, and related metadata that you upload or create;
• generated images, collages, videos, milestone cards, and other outputs;
• instructions and prompts you provide to generate media.

E. Apple Health and device-health information

If you choose to connect Apple Health, we may collect the HealthKit data types you specifically authorize through Apple’s permission controls.

We use Apple Health data only to provide and personalize Nurture features you request. We do not sell Apple Health data, use it for advertising, or use it for use-based data mining.

You can revoke Nurture’s access to Apple Health data through your device’s Health settings. Revoking access will stop future imports but may not remove information that was previously imported into your Nurture account.

F. Device, technical, and usage information

We may collect limited technical information needed to operate and secure the Services, such as:

• device type, operating system, app version, language, time zone, and settings;
• IP address and approximate location derived from IP address;
• login events, error reports, crash logs, and diagnostic information;
• feature-use events needed to understand performance, troubleshoot problems, prevent fraud, and improve reliability;
• push-notification device token and notification preferences.

We do not use this information for cross-context behavioral advertising or to track you across unrelated apps or websites.

G. Purchase and subscription information

If you purchase a paid subscription, our payment processor, Stripe, processes your payment information through a secure web checkout. We receive limited information from Stripe, such as your subscription status, plan, customer and subscription identifiers, billing period, and renewal status, which we use to provide paid features and prevent fraud.

We do not receive or store your full payment-card number. Stripe processes your payment details under its own terms and privacy policy.

H. Support, feedback, and communications

When you contact us, respond to a survey, report a problem, or provide feedback, we collect the information you include in your communication and information needed to respond.

5. How we use information

We use personal information, including consumer health data, to:

1. create and manage your account;
2. provide requested features, including personalized AI interactions, memory, tracking, journaling, media generation, reminders, and insights;
3. process information you choose to provide through Apple Health and other connected services;
4. provide customer support and respond to requests;
5. maintain, troubleshoot, protect, and improve the reliability, safety, and security of the Services;
6. detect, investigate, and prevent fraud, abuse, security incidents, and violations of our Terms;
7. send service-related messages, account notifications, and reminders you choose to receive;
8. comply with legal obligations and enforce our agreements;
9. create de-identified and aggregated operational statistics that do not reasonably identify you; and
10. conduct internal service improvement and quality assurance without using your identifiable health data, conversations, memories, or media to train general-purpose or third-party AI models.

We do not use consumer health data for targeted advertising, marketing based on health conditions, advertising measurement, or sale to data brokers.

6. How AI processes your information

Nurture uses AI and automation to provide requested responses, summaries, memories, recommendations, organization, and generated media.

When you use an AI feature, the content necessary to process your request may be transmitted to Nurture’s approved AI service provider(s) acting on our behalf. Those providers are contractually restricted from using your information except to provide services to Nurture, protect the service, or comply with law.

Specifically, the messages you send and the pregnancy, health, and related details you choose to share are transmitted to our third-party AI provider, Anthropic, which generates the responses you see. Anthropic processes this information only to provide the AI features you request, is contractually required to protect it, and does not use it to train its general-purpose AI models.

When your information is sent to Anthropic, it is not linked to your Nurture account or identity. We do not transmit identifiers such as your account name, email address, account ID, or login credentials; requests are made under Nurture’s own credentials. As a result, the AI provider cannot determine which individual the information belongs to.

We do not use your identifiable chats, memories, reproductive information, health information, baby-tracking information, photos, videos, voice recordings, or generated media to train general-purpose AI models or models made available to other customers.

AI outputs may be inaccurate, incomplete, or inappropriate for your circumstances. Please review them carefully and do not rely on them as medical advice.

7. How we disclose information

We disclose personal information only as described below.

A. Service providers

We use vetted service providers that process information on our behalf to help us provide, secure, support, and operate Nurture. Each is bound by contract to use the information only to provide services to us.

Service Provider Category	Provider	Purpose	Information Processed
Cloud compute + per-user environments	Fly.io	Host the app and each user's isolated computing environment	Account, content, health, technical data
Database	Neon	Store account and application data (PostgreSQL)	Account, profile, subscription, operational data
Encrypted backups + media storage	Tigris	Store encrypted backups and uploaded/generated media	Backups, photos, videos, generated media
AI inference	Anthropic; OpenAI	Generate requested AI responses, summaries, and media	Prompts, relevant context, requested inputs
Authentication	Apple (Sign in with Apple); Google	Sign-in and account authentication	Account identifier, email, basic profile
Push notifications	Apple Push Notification service	Deliver notifications you enable	Device token, notification preference, limited content
Email delivery	Resend	Service and account emails	Email address, message content
Error monitoring	Sentry	Detect crashes, errors, and reliability issues	Technical logs, device info, diagnostic data
Product analytics	PostHog	Understand feature usage and reliability to improve Nurture	De-identified, non-sensitive usage events only (no names, health values, or conversation content)
Payments / subscriptions	Stripe	Process subscription purchases and renewals	Subscription status, customer/transaction identifiers, payment details (handled by Stripe)

Service providers may access personal information only as needed to perform services for us and are prohibited from using it for their own advertising, sale, or unrelated purposes.

B. Third-party services you choose to connect

If you choose to connect a third-party service, such as Apple Health, Oura, Sign in with Apple, Google, or calendar, or another integration, we may receive information from or send information to that service at your direction and according to the permissions you grant.

C. Legal, safety, and rights-related disclosures

We may disclose information if we reasonably believe disclosure is necessary to:

• comply with law, regulation, legal process, or lawful government request;
• protect the rights, safety, privacy, security, or property of Nurture, our users, or others;
• investigate suspected fraud, abuse, or security incidents; or
• enforce our Terms or other agreements.

D. Corporate transactions

If Nurture is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, personal information may be disclosed or transferred as part of that transaction. Any successor will be required to honor applicable privacy obligations.

E. With your direction or consent

We may disclose information when you ask us to do so or give us consent.

8. What we do not do

Nurture does not:

• sell your personal information or consumer health data;
• share health, reproductive, baby-tracking, conversation, memory, or Apple Health data with advertisers;
• use health or consumer health data for targeted advertising;
• permit third-party advertising SDKs to use your health, reproductive, or child-related information for their own purposes;
• use your identifiable health data, chats, memories, recordings, or media to train general-purpose AI models or models made available to other customers;
• knowingly collect personal information directly from children under 13; or
• collect or use precise geolocation to identify, track, or associate you with health-care facilities or health-care services.

9. Data retention and deletion

We retain personal information only for as long as reasonably necessary to provide the Services, meet legal obligations, resolve disputes, enforce agreements, and maintain security.

In general:

• account and profile information is retained while your account remains active;
• User Content (conversations, memories, tracking data, journal entries, and media) is retained until you delete it, delete your account, or ask us to delete it, subject to legal and technical limitations;
• technical and error logs are retained for up to 90 days;
• support and communication records are retained for up to 24 months;
• subscription and transaction records are retained as long as needed for accounting, tax, fraud-prevention, and legal-compliance purposes;
• de-identified or aggregated information may be retained without a fixed end date if it cannot reasonably be linked back to you.

Inactivity-based suspension and deletion. To control cost and keep the Services reliable, we may automatically pause the computing environment behind an inactive account (restored automatically when you return). If an account stays inactive for a longer period, we may, after sending advance notice to your email, delete the account and its data. For a limited recovery window (currently 30 days) after deletion, you can contact us to restore it; after that window the data is permanently purged.

Deletion requests. You can delete your account and data at any time in the app (Settings > Privacy & Security > Delete my account), or request deletion at hello@nurtureapp.ai. When you request account or consumer-health-data deletion, we delete or de-identify the information from active systems within the period required by applicable law. Backup copies are access-restricted and expire on a rolling basis; we will delete them within no more than six months after authenticating a valid consumer-health-data deletion request, except where law requires retention.

10. Security

We use administrative, technical, and organizational measures designed to protect personal information, including encryption in transit, encryption at rest where supported by our systems and providers, access controls, authentication controls, logging, monitoring, vendor review, and access restrictions.

No system is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your account credentials secure and for using a secure device.

If we determine that a security incident affects your information, we will investigate and provide notice as required by applicable law.

11. Your privacy choices and rights

You may have the following rights, depending on where you live and applicable law:

• access information we hold about you;
• receive a portable copy of certain information;
• correct inaccurate personal information;
• delete personal information and consumer health data;
• withdraw consent for future collection or sharing of consumer health data;
• opt out of sales, sharing, or targeted advertising, if applicable;
• limit certain uses of sensitive personal information, if applicable;
• appeal a decision we make regarding your privacy request; and
• not be discriminated against for exercising privacy rights.

Nurture does not sell personal information, share personal information for cross-context behavioral advertising, or use consumer health data for targeted advertising. Therefore, these opt-out rights should not generally apply to our current practices.

How to submit a request

You may submit a privacy request by:

• using the in-app Privacy & Security center (Settings > Privacy & Security);
• emailing hello@nurtureapp.ai; or
• using available in-app privacy controls.

We may need to verify your identity before completing a request. We will only ask for information reasonably necessary to verify the request.

Authorized agents may submit requests on your behalf where permitted by law. We may require proof of authorization and may ask you to verify your identity directly.

Timing and appeals

We aim to respond to verified privacy requests within 45 days. Where permitted by law, we may extend that period by up to an additional 45 days after notifying you of the reason for the extension.

If we deny your request in whole or in part, you may appeal by emailing hello@nurtureapp.ai with the subject line “Privacy Request Appeal.” We will review your appeal and provide a written decision within the period required by applicable law.

12. California privacy disclosures

If you are a California resident, California law may provide additional rights regarding your personal information.

The categories of personal information we may collect include identifiers, account information, health and wellness information, reproductive information, sensitive personal information, child or dependent information provided by a parent or guardian, internet and technical information, audio and visual information, inferred preferences, and subscription information.

We collect and use these categories for the purposes described in this Policy, including providing and improving the Services, personalization requested by you, security, customer support, legal compliance, and subscription administration.

Nurture does not sell or share personal information as those terms are defined by California law. We do not use or disclose sensitive personal information for purposes other than providing the requested Services, maintaining security, preventing fraud, complying with law, and other permitted purposes.

California residents may request access, correction, deletion, or a portable copy of personal information by using the methods described in Section 11.

13. Consumer Health Data Notice

This section applies to consumer health data covered by laws such as the Washington My Health My Data Act, Nevada consumer-health-data law, and similar state laws.

Categories of consumer health data we collect

We may collect the following categories of consumer health data:

• pregnancy, fertility, postpartum, menstrual-cycle, symptom, mood, medication, wellness, sleep, feeding, pumping, diaper, growth, and milestone information;
• information about healthcare visits, appointments, providers, or care preferences that you choose to enter;
• Apple Health data and other connected health information that you choose to share;
• information from your conversations, voice journals, memories, and journal entries that relates to health, reproductive health, wellness, infant care, or caregiving;
• inferences, summaries, and recommendations generated from information you provide to deliver requested Nurture features.

Sources of consumer health data

We collect consumer health data from:

• you, when you enter information into the Services;
• your use of the Services;
• Apple Health and other integrations you choose to authorize;
• information contained in your prompts, conversations, recordings, media, journal entries, and memories; and
• limited inferences generated from information you provide, solely to provide requested Services.

Why we collect and use consumer health data

We collect and use consumer health data to:

• provide the Services you request;
• personalize your Nurture experience;
• respond to your questions and generate requested AI outputs;
• maintain tracking, memories, journal entries, media, reminders, and insights;
• provide customer support;
• maintain safety, security, fraud prevention, and service reliability;
• comply with applicable law; and
• create de-identified and aggregated operational statistics that do not reasonably identify you.

We will not collect, use, or share additional categories of consumer health data, or use consumer health data for additional purposes, without first providing any notice and obtaining consent required by applicable law.

How consumer health data is shared

We do not sell consumer health data.

We may disclose consumer health data to the following categories of processors and third parties:

• cloud hosting, database, backup, and security providers;
• AI inference providers that process content only to provide requested Nurture features;
• authentication, communications, customer support, and technical infrastructure providers;
• third-party services that you choose to connect or direct us to use;
• legal authorities or other parties where disclosure is required by law or necessary to protect safety, rights, or security; and
• an acquirer or successor in connection with a corporate transaction, subject to applicable law.

Before Nurture shares consumer health data for a purpose that requires separate consent under applicable law, we will request that consent separately and clearly explain what data will be shared, why it will be shared, who will receive it, and how you can withdraw consent.

Your consumer-health-data rights

Subject to applicable law, you may:

• confirm whether we collect, share, or sell consumer health data about you;
• access your consumer health data;
• receive a list of third parties and affiliates with whom we have shared consumer health data, where required by law;
• withdraw consent for future collection or sharing of consumer health data;
• request deletion of consumer health data; and
• appeal a denial of your request.

You may exercise these rights by using the in-app Privacy & Security center (Settings > Privacy & Security) or emailing hello@nurtureapp.ai.

14. Children and dependent information

Nurture is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13.

Parents and guardians may choose to enter information about their child or dependent to use Nurture’s parenting and baby-tracking features. We use that information only to provide the Services requested by the parent or guardian.

If you believe a child has provided personal information to us directly without parental authorization, contact us at hello@nurtureapp.ai. We will investigate and take appropriate steps to delete the information.

15. HIPAA

Nurture treats health, reproductive, and baby-related information as sensitive. However, Nurture is generally a direct-to-consumer wellness service and may not be a “covered entity” or “business associate” subject to HIPAA.

Unless we expressly tell you in writing that a specific feature is provided under a HIPAA-compliant arrangement, you should not assume that HIPAA applies to your use of Nurture.

This does not reduce our commitment to protecting your information as described in this Policy.

16. Changes to this Policy

We may update this Policy from time to time.

If we make a material change to how we collect, use, or disclose personal information or consumer health data, we will provide notice through the Services, by email, or through another reasonable method before the updated Policy becomes effective, unless a shorter notice period is required for legal, security, or operational reasons.

17. Contact us

For questions, concerns, or requests regarding this Policy, contact:

Nurture Labs LLC Email: Email: hello@nurtureapp.ai Privacy Center: the in-app Privacy & Security center (Settings > Privacy & Security)